Paqui One Chip Challenge

The Paqui One Chip Challenge was a viral internet challenge that involved eating an extremely spicy Carolina Reaper chip. Participants had to endure the intense heat of the chip without consuming anything afterward. The challenge gained popularity among celebrities and social media personalities but received criticism due to associated health risks. Tragically, in September 2023, a 14-year-old boy died after taking the challenge, leading to the immediate discontinuation of the chips and their ban in many retail stores. The challenge was promoted by Paqui, an American brand of tortilla chips known for its spicy flavors. Despite its popularity, the challenge faced controversy as some participants required medical attention. Paqui urged adults to attempt the challenge and implemented safety precautions. The company later removed promotional content and offered refunds to customers.