User Generated Content
The emergence of Web 2.0 came about largely due to sites which enable and encourage User Generated Content (UGC). Forums, wikis, social media websites, and question and answer sties are just a few examples of UGC platforms. Interactivity on the web allows people to comment on blog posts, news articles, videos, and review products in online stores. Video sharing websites and online gaming have given rise to global interactivity in the information digital age.